numist the fool
Why I don’t mind being Google’s product.

Google makes billions of dollars in revenue each fiscal quarter. That money comes about by the same process that all companies use: They sell a product to their customers. Their customers pay money for that product.

Who’s Google’s customer? You? Really? When’s the last time you paid Google for anything?

Advertisers are Google’s customer. What do they sell to advertisers? They sell you. Or, at least, they rent you out, or provide access to you.

And I’m actually OK with that, here’s why:

I’m going to see ads on the internet anyway. If they’re more relevant to me and help me find what I was looking for, my total experience is improved.

Would I rather no ads at all? Yes. But realistically speaking that is not going to happen.

(quote by Mike Elgan, via John Gruber)

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